Black men skin care is rarely talked about, but here's a quick question – how much time do you spend on choosing your outfit for the day? What about choosing a barber or your next haircut? How much time do you spend brushing your waves or combing your beard? Now answer this — how much time do you spend taking care of your skin? And no, we’re not talking about taking a shower and slapping on whatever lotion you can find, we’re talking about maintaining healthy black skin by putting time and energy into improving the overall look and feel of it. Maintaining a smooth and healthy complexion is challenging as it is, skincare for black men can be even more challenging. The following routine will help make your journey a bit easier:

Step 1 - Research and Select

The first step to any process is identifying what’s wrong. When it comes to a skincare routine, you need to understand what type of skin you have. Is your skin sensitive, oily, dry, normal, or some combination of all four? Sensitive skin breaks out easily, oily skin usually becomes very shiny throughout the day, dry skin tends to feel tight and flakey, normal skin isn’t overly dry or oily, and combination skin has different characteristics depending on different areas of your body. Once you know your skin type, it becomes much easier to select the best skincare products for black men. Finding the perfect products for your skin type is the foundation of creating a solid skincare routine.

Step 2- Cleanse

Clean black skin is happy black skin. You already know the importance of keeping your pores clean and your face free of bacteria, but the tricky part is figuring out when and how often to wash your face. We recommend starting off by cleaning your face once a day, monitoring the results, and increasing the frequency as needed. If you’re looking for the best face wash for black men, you have to check out our all-natural Hydrating Face Wash, it’s the truth. It also woks great for black men with beards.

Step 3 - Exfoliate

We know how unmanly it sounds, but trust us, it’s essential for black men and other men of color to exfoliate their skin. Not only does exfoliating gently remove dead skin cells, but it also reveals a fresh layer of skin that looks younger, brighter, and healthier. Exfoliation is a key part of correcting issues such as hyper-pigmentation, dry skin, ingrown hairs, and acne scarring that is especially prevalent in black skin. Typically, we recommend exfoliating once a week in the summer and every other week in the winter, but like everything else, you have to find the best frequency that works for you. Our Deep Clean Exfoliating Scrub will clean, smooth, and renew your skin without overdrying it, and is specifically designed for black men.

Step 4 - Moisturize 

After taking the time to properly clean and exfoliate, you need to lock in that moisture. There are many moisturizers for men to choose from, but it’s important to find a product that can offer long-lasting moisturization. Instead of just slapping on petroleum jelly or some other greasy solution, invest in a moisturizer that will replenish your skin. Our Moisturizing Body Lotion/Balm is a powerful mixture of all-natural ingredients, making it one of the best moisturizers for black men.

More Tips On Taking Care of Your Skin

Improving your skin isn’t an overnight task, it requires discipline. Luckily, we’ve created a line of men's body care products designed to TRANSFORM black men’s skin over time. Like all great things, the best way to maintain healthy skin is to learn the basics for black men’s skincare and get comfortable with exfoliating regularly and by using a proven skincare routine that works.  If you need additional guidance, check out A Black Man's Guide to Getting Rid of Ashy Skin Once and For All.

Skin care for men in general is not often talked about and we as black men talk about it even less. You can change your clothes and your hairstyle every day, but you only have one set of skin, so it’s important to take great care of it. Finding the perfect combination of products for your skin type can be difficult, but when looking for solutions for black men skincare, Golden Grooming Co. has the best skin care products for black men and is always the best place to start. Like any routine, it only works if you stick with it, so have patience and be golden!