Why Golden?

We're not just about looking good - we're about striving for excellence and turning ordinary routines into extraordinary experiences. Choose Golden - because excellence is in the details.
All Natural, All American

Crafted with plant-based ingredients right here in the USA, we blend nature's bounty with modern science to deliver unmatched grooming solutions.

Champion-Owned, Champion-Driven

Our helm is led by Herman Moore, former All-Pro NFL wide receiver for the Detroit Lions. Golden isn't just a brand - it's a mission to empower every man in his quest for standout style.

Giving Back

For us, success is about more than profits - it's about making a difference. We proudly allocate a portion of our earnings to HBCUs and other organizations dedicated to uplift those in need. With Golden, looking good is synonymous with doing good.

Meet the founder

As an African American man, one thing we can control is the way we present ourselves to the world. That starts with how we look and feel, which is why I stand behind Golden and the skin/hair care product line we’ve tailored especially for men of color.

Most people know me from what I did on the football field as an all-pro receiver for the Detroit Lions. What they may not know is that the way I carried myself off the field was just as important as what I did on Sundays. How I looked in the locker room, during interviews, and out in the community shaped my personal brand and the way others saw me as a man.

In order to achieve everything that is possible for you, it’s important that you treat your body right and look your best – people will look at you and know you understand what it means to win as man of color.

That’s why I know Golden is going to change the world – whether it’s our revolutionary skin products, our all-natural hair care, or our specialty beard balms + oils, these products are helping men of color everywhere look their best, feel their best and win in ways they never thought possible.

I am also passionate about sharing this message with our youth so they can take ownership of their futures by looking and feeling their best.

I was lucky enough to have strong people in my life who taught me at a young age what it meant to win as a man both off and on the football field. Now, I want to challenge all the men of color out there to do the same.

There is no better time than now to show the world what it means to be an African American man, and it all starts with taking care of your body and how you look. Check out these incredible Golden products for yourself or your family today.