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Choose a plan that works best for you
Wet your face with warm water to open up your pores and prep your skin for a luxurious shave.
Squeeze a quarter-sized dollop of Golden Shaving Gel into your hand or shaving brush.
Lather the gel, gently massage it onto your skin, and glide your razor effortlessly over your target areas.
The essentials you need to grow & maintain a healthier, fuller beard from now on.
Make a lasting impression with your grooming routine designed to help you look sharp, feel sharp, and conquer every moment.
Discover our tailored men's grooming solutions, designed with your unique needs in mind.
4 oz bottle
Hydrates and soothes irritated skin
Golden isn't just about skin care - it's about heritage care, resilience, and pride.
We design solutions to tackle common concerns such as dryness and razor bumps.
All products are crafted with high-quality ingredients and are cruelty-free.
Crafted specifically for men of color, our line ensures you shine from the inside out.
Here's why our customers love our products...
"I have used many different products including the big commercial brands, and Golden is by far the best!!! My beard is softer, hydrated, healthy, full and smells manly. I have only used Golden products since stumbling across their ad on Instagram. The growth and shine of my beard since using Golden has me posting selfies daily. They say if you look good you feel good.... Golden has me looking great and feeling even better. If you're single fellas and wanna be chosen, I'd advise you to purchase yourself some Golden!"Sean
"This cream is far the best in my opinion. The smell, texture and moisturizing factors are number one most important to my skin. I spent a lot of money trying other products, but I'm a repeat customer with this company, its products and most IMPORTANT, their amazing customer service. ❤️💪"Bryan
"Love these products, smell good and look fresh! Great products for men of color."Everett
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