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Choose a plan that works best for you
Scoop out a pea-sized amount of Beard Balm using your finger or the back of your thumbnail.
Rub the balm between your palms to melt and activate its magical powers.
Gently massage the balm into your beard, working it deep down to the skin beneath. Don't forget to spread it evenly throughout your glorious mane.
Discover our tailored men's grooming solutions, designed with your unique needs in mind.
Make a lasting impression with your grooming routine designed to help you look sharp, feel sharp, and conquer every moment.
The essentials you need to grow & maintain a healthier, fuller beard from now on.
For smoother and softer facial hair
Softens and calms the skin
Golden isn't just about skin care - it's about heritage care, resilience, and pride.
We design solutions to tackle common concerns such as dryness and razor bumps.
All products are crafted with high-quality ingredients and are cruelty-free.
Crafted specifically for men of color, our line ensures you shine from the inside out.
Here's why our customers love our products...
"I have used many different products including the big commercial brands, and Golden is by far the best!!! My beard is softer, hydrated, healthy, full and smells manly. I have only used Golden products since stumbling across their ad on Instagram. The growth and shine of my beard since using Golden has me posting selfies daily. They say if you look good you feel good.... Golden has me looking great and feeling even better. If you're single fellas and wanna be chosen, I'd advise you to purchase yourself some Golden!"Sean
"This cream is far the best in my opinion. The smell, texture and moisturizing factors are number one most important to my skin. I spent a lot of money trying other products, but I'm a repeat customer with this company, its products and most IMPORTANT, their amazing customer service. ❤️💪"Bryan
"Love these products, smell good and look fresh! Great products for men of color."Everett
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